SportsRush Branding Process
Case Study
Josh Bloch
May 22 2018
1,183
SportsRush aka Vikisports is a website that through predicting results in various leagues and sports aims to generate extra income for "Grassroots" clubs in local sports.
explain a bit on the process
Option 1
main characteristics: exclusive, prestige, in motion, flexible, doublesided
color: orange and grey/silver
the extreme contradiction between the thin and delicate font wording as opposed to the robust initials give a unique
presence to the logo.
the orange and grey colors derive from known sports brands apparel and other products, giving an extra look and feel
of a sports brand in its own.
Option 2
main characteristics: fast moving, rough, decisive, interlocking, down to earth
color: black and Cian (light blue)
The S & R initials on a single black background turns them into a single unifed shape creating a strong and lasting presence.
The bold and slanted tag name complements the initials, giving it a sports media vibe.
