Branding is a wonderfully sharp double edged sword!
Why double edged?
Well because branding is the best method for a company to firstly engage with ALL its employees from bottom to top. A good brand encompasses the vision , the company's ethos, the company's qualities and goals for all who work within the company bound by the brand. On the other hand brand encompasses the company's identity, the company's ethos, the company's qualities, its services and unique selling points to the outside world.
By creating a strong, simple and clear brand a company is able to engage with its workforce and it's target market as one!
A simple, clear brand is easy to buy into and create brand acknowledgement and loyalty.
A good brand is a way of life!